The packaging is very decadent, there's a feeling of luxury. The boxers are a nice mix of colours, something that sets them apart from other brands.
They are extremely comfortable, although it took me a little while to get used to the slightly longer leg, now that I've worn them for a while, I really like the size.
I'd recommend these boxers to anyone, I think they are excellent value for money and I can see myself becoming a regular customer.